Fashion, otherwise known as trend, is the latest style in anything from clothing to electronic gadgets such as cell phones. Everyone deals a lot with fashion these days as it has become a personal statement or expression for different people. Fashion may define the differences in each person or group such as age, sex, inclination in music or books, and general lifestyle among others. Fashion preference provides a strong impression of the personality of an individual.

Fashion has evolved from the strict law of the elders of villages who decide what is right and what is wrong to today’s much free-spirited approach. People now decide what is fashionable by supporting certain styles presented by designers through popular celebrities such as actors and other media personalities. This resulted in the fast-paced existence of trends that, although forward moving, may also look back from time to time.

Fashion Capital

The place or location where fashion is very important to most of its population and where top designers live and work along with fashion models is called fashion capital. These cities influence the rest of the world when it comes to fashion. Although designers come from different parts of the world, they prefer to live and work in certain cities where they feel they can get as much inspiration from its people as possible or where the populace is mostly welcoming to new trends.

The original fashion capitals are Paris, London, New York, and Milan. Today, however, other cities such as Tokyo, Los Angeles, Sao Paolo, and Hong Kong are slowly gaining the right to this title as well. The world of fashion has even found a way to rank the fashion capitals of the world. This clearly shows that like fashion, its seat also changes with time.

A lot of countries these days have its own fashion capital as well such as Mumbai for India, Manila for Philippines and Sydney for Australia.

Fashion Media

Fashion media or fashion journalism is one of the all important parts of the fashion industry. Although fashion media has been around in the past centuries through magazines and gazettes, it has evolved to become more accessible to everyone with the help of technology. There are a huge number of channels available now where people can get updates on the latest or even get predictions of what will be hot the following season. There are abundant magazines, newspapers with fashion sections, television shows that features fashion exclusively, websites of fashion houses and designers, and, of course, fashion blogs of people who lives fashion. For the fashion conscious, these mediums have been heaven sent.

With the saturation of fashion in media, it is no wonder that there are more people that can follow the trends today than centuries before. Less and less are not aware of what is fashionable or what are obsolete. Media has also paved the way for other designers to be recognized in the industry. Most importantly, fashion media has opened the door for people to experiment and decide what trend they want to follow.